A site built for three audiences — and one trusted partner.
How we designed and built a Next.js site for an M&A advisory firm — with three distinct buyer journeys, MCP-powered content management, and a brand that communicates confidence and certainty.
The Problem
Lighthouse Capital Group advises buyers and sellers on business acquisitions in the $1–20M enterprise value range. Their track record speaks for itself — 90%+ deal success rate, average buyer close under 6 months, seller close from LOI in 75 days. But their digital presence wasn't communicating any of that.
The firm needed a site that could speak to three distinct audiences — buyers looking for the right acquisition, sellers ready to exit, and portfolio builders thinking long-term — without diluting the message for any of them.
What We Built
We designed and built a full Next.js site on Vercel with Supabase as the content backend — the same stack powering automatonagency.com. Content is managed through Automaton's MCP system, meaning the team can update pages, insights, and portfolio listings directly through Claude.
The site is structured around three buyer journeys: For Buyers, For Sellers, and Portfolio. Each section has its own messaging, CTAs, and content strategy — all unified under a single brand that communicates confidence, speed, and certainty.
“We finally have a site that communicates what we actually do — and why clients should trust us with the most important transaction of their lives.”
The System Architecture
Built on Next.js + Vercel with Supabase as the content layer. Content managed via Automaton MCP — pages, insights, and listings can be updated directly through Claude without touching code. Deployed on Vercel with automatic CI/CD on every commit.
The Results
A site that positions Lighthouse as the trusted partner it is — not just another M&A broker. Each audience has a clear path, a clear value proposition, and a clear next step.
Built on the same content management infrastructure Automaton uses internally, the site can be updated and expanded without a developer. The team owns it completely.