A complete digital home for a yoga icon.
How we redesigned, rebranded, and rebuilt baronbaptiste.com — 37 pages, 189 blog posts, 7 custom post types, and an interactive studio locator — into a unified platform worthy of the brand.
The Problem
Baron Baptiste and his team were in the middle of a transformation — evolving the brand to better reflect the depth of what they offer. The Baron Baptiste Show was gaining momentum, certification programs were growing, and the global community of practitioners was expanding. The existing site couldn't keep up.
They needed a digital presence that captured this new chapter — one that put their programs and the show front and center, supported a worldwide network of certified teachers, and gave every piece of the ecosystem a clear, powerful home.
What We Built
We partnered with a brand designer to develop a strengthened visual identity that captured everything Baron Baptiste represents — power, transformation, community, and authenticity. The new brand system was built to work across the site, the show, and all marketing touchpoints.
Then we built it. A full WordPress implementation using Elementor and JetEngine — 37 pages, 189 blog posts, 7 custom post types, 4 custom taxonomies, 15 JetEngine listing components, 9 custom queries, and an interactive studio locator map. Every piece of content has a home. Every section of the brand has a structure.
“The site finally feels like what the brand has always been — powerful, clear, and built for a global community.”
The System Architecture
Built on WordPress with Elementor and JetEngine. Custom post types power Teachers, Events, Programs, Locations, and more. JetEngine listing grids and custom queries handle dynamic content rendering at scale. The interactive studio locator uses map integration to surface certified studios globally.
The Results
A site that finally matches the scale and reputation of the brand. Practitioners can find certified teachers, explore events and programs, follow the Baron Baptiste Show, and connect with the global community — all in one place.
The content architecture is built to grow. New teachers, events, blog posts, and programs can be added without touching the design — the system handles it automatically.